Alpha H Vitamin Profiling Collection

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The skincare world has been a-buzz with products that empower us to customise our skincare by ‘boosting’ our regular cream with serums and oils, to deliver specific effects. 

With that in mind, this just-launched, gorgeously-packaged, pastel-toned line-up from Alpha-H features four vitamin-powered serums. (And can we just say that we love this new look for Alpha-H? Really inviting.)

First things first, though: Alpha-H recommend pairing with their own Multivitamin Super Cream/£45 for 50ml. And of course they would. But we’ve been playing around, using our own regular moisturisers, and are still pleased with the results. So here’s what the four serums (each in a 15ml size) set out to do…

Vitamin A  Use this at night, for a retinol-like effect, to speed up cell renewal and brighten skin. Pretty potent, but gentler than retinol itself; once a week is enough for us, though.

Vitamin B This ‘builds moisture’, so we’re told, infusing skin with B vitamins, copper tri-peptides and our old friend hyaluronic acid. This is the one for when skin’s looking drab, devitalised and dry. If and when we ever get on a plane again, and if and when we’re allowed to take hand luggage, this is coming with us in-flight. 

Vitamin C To boost collagen and clarity, delivering a mega-dose of antioxidants.

Vitamin E If skin is reacting to anything – including internal stress – this is the one to reach for, to calm, soothe and strengthen.

We’d recommend starting slowly, observing the results and adjusting accordingly. However, it’s an impressive line-up that not only looks pretty, but performs. 

£55 – buy here