They're Real Magnet Extreme Lengthening & Powerful Lifting Mascara

We are not entirely sure how this works. We are not even sure we need to know how it works, because the bottom line is: this is a sensational, lengthening, lifting, volumizing mascara, joining Benefit’s already stupendous mascara ‘wardrobe’. And what you do need to know is that it works on Jo’s lashes, which are notorious for almost resisting mascara wands, which skate right off them without depositing a speck of product.

So: there’s a super-grippy zig-zag wand. Just one colour: Jet Black – always the ‘Little Black Dress’ of mascara choices. It’s completely smudge-proof, and to be honest, Jo actually has to STOP herself from applying too much, or the results are OTT. (Just one coat is perfect.)

Apparently – and this is where it gets a tad difficult to understand-slash-believe – the brush ‘boasts a magnetically charged core to draw lashes out’. Though quite when lashes themselves became made of something magnetic rather than keratin, we’re not sure. Fact is: IT DOESN’T MATTER HOW IT WORKS.

Just like any magic trick, it simply matters that it really does!

£13.50 (travel size) 24.50 (full-size) – buy here

PS The wand is the same in the travel or the full size – and the dinky one’s a great way to trial it for a not-ridiculous price.

Prize Draws