Romilly Wilde Eye Believe Eye Serum

Eye treatments are all very well. But in our experience (as we have said before), an applicator’s what makes all the difference to the problem of under-eye puffiness that pretty much tops the list of our readers’ beauty woes.

Smooth, cold-to-the-touch metal works like nothing else, frankly.

That’s one key reason we like this new serum – a recent addition to the line-up of Romilly Wilde, who’ve entered the ‘sustainable luxury’/clean beauty arena.

So (the word ‘luxury’ is a clue), this isn’t cheap – but it is really excellent. You pump the end and a dose of the serum appears on the metal applicator – perfect for gliding smoothly onto skin. The serum gives the perfect ‘slip’, so the cool metal can work its de-puffing magic. Then pat any remaining serum into the skin. (It doesn’t ‘travel’ and irritate eyes, thanks to that serum texture.)

Key ingredients are moisture-boosting hyaluronic acid, Chinese hibiscus, sea chamomile, pomegranate and a ‘probiotic ferment’, plus a coffee seed extract to ‘wake up’ the area.

Aside from the fantastic fragrance in the collection – IDLE (created by Fragrance Foundation Award-winning perfumer Marina Barcenilla) – this is definitely our favourite yet in the ‘clean, adaptive, modern skincare’ (their words) collection.

£75 for 15 ml – buy here

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