Elizabeth Arden Beautiful Colour Bold Liquid Lipstick

If you associate bold lips with velvety-matte winter skin, we suggest you have a rethink – because strong reds, in particular, look great with a golden glow (and even a smattering of freckles). In fact, they make for a low-maintenance summer look – add a swoop of mascara and you’re basically good to go.

Elizabeth Arden Beautiful Colour Bold Liquid Lipstick is a deliciously creamy addition to our red (lipstick) army. The moisturising formula glides onto lips via a flocked doe-foot applicator – and in place of the usual twist-action to dispense the lipstick, there’s a nifty little lever-y thing just beneath the applicator. (Took us a minute or two to figure out how to make it work, so we’re giving you the heads-up.)

We thought that colour this creamy would bleed or feather. But no. It stays put well, saturating lips with colour, yet delivering a finish more akin to a subtle gloss, while leaving lips moisturised and super-soft.

There’s a choice of eight colours (including two limited edition metallics) – and we’re going with strong blue-red Red Door VIP. (We even like the name.)

Just add (continuing) sunshine – and we’ll be happy.

£18 – buy here

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