Benefit invite you to have a brow wax – in a great cause

We love Benefit. With all our hearts.

Not just because they're the ace-est brow-shapers on the planet, but because they like to give back. Last year, their all-pink charity pop-up shops helped them raise £352,308 for the incredibly worthwhile charities Look Good, Feel Better and Refuge. 

This year, Benefit will be opening Bold is Beautiful pop-ups in London, Glasgow and Cardiff – kicking off with London on 27th (all details at the foot of this post). The shops will be filled with pink donations (there's a copy of our gorgeous pink Beauty Bible, with love from us!), to help raise funds, with 100% of money raised going to the two charities.

But that's not the only way you can get involved. For every Brow Wax in the month of May (well, pretty much the month of May – see below), Benefit Cosmetics Brow Bars across the UK will donate 100% of profits on that service to the charities.

What's more, everyone who has a brow wax will receive a FREE Benefit mini-mascara of their choice, worth £10.50, to thank you for the donation. (Our tip? Try the new Bad Gal Bang!) This campaign runs from 28th April - 27th May – so there's never been a better time to 'think pink'...

POP-UP LOCATIONS

LONDON: 27th – 29th April

25 Long Acre, London, WC2E 9LZ
Opening Times: Friday 27th 10am – 7pm
Saturday 28th 10am – 7pm
Sunday 29th 12pm – 6pm

GLASGOW: 11th – 13th May

Unit OF.U49, St Enoch Shopping Centre, Glasgow, G1 4BW
Opening Times: Friday 11th 10-6pm
Saturday 12th 10-6pm
Sunday 13th 11-5pm

CARDIFF: 25th – 27th May

11 St David’s Way, St Davids Shopping Centre, Cardiff, CF10 2ER
Opening Times: Friday 25th 10-6pm
Saturday 26th 10-6pm
Sunday 27th 11-5pm

More info on Bold is Beautiful, click here

Prize Draws