It’s A 10 Miracle Blowdry Volumizer

It’s always awfully ambitious when a beauty brand puts the word ‘miracle’ in the name of a product. But you know what? This totally lives up to it.

Brand new from It’s A 10, this has for Jo replaced the mousse that she’s relied on for literally donkey’s years, to get oomph into her hair. It simply spritzes utterly weightlessly onto hair, is combed through, and you blow-dry.

Four days in, after first using it, Jo’s hair still had ALL the volume and the kicked-out look she likes, honestly looking freshly blow-dried. (But with none of the crunch, however, that can be associated with mousse.)

At the same time, It’s A 10 Miracle Blowdry Volumizer leaves hair super-shiny and smooth. The ingredients include hydrolysed silk, plus chamomile extract, açai berry extract and marshmallow root extract, to restore moisture, improve strength and shine, making hair feel resilient and with lots of swingy body. That’s the promise – and that’s what it delivers.

Forget loaves and fishes, actually. THIS is a true miracle…

£18.50 for 150ml – buy here