One of our bugbears for decades (literally) is the anti-ageing skincare that’s accompanied by pictures of girls in their teens (maybe twenties at a stretch). Scientific directors of beauty companies would lament that it was nothing to do with them – ‘the marketing men decided’ was the usual refrain. And so it has gone on for years and years, which is deeply irritating – and pretty silly given the power of the silver pound...

So we’re doffing our wide-brimmed sunhats to Nivea for being age-straight on the labels of this capsule three-product range. ‘60+’ it proclaims in big gold letters, telling us also that the products are for ‘mature skin’. Hoorah! We say.

And so do our older friends. When we took the (incredibly good value) NIVEA Q10 Power 60+ Anti-Wrinkle Day Cream to a friend, aged 73, she squeaked with delight. Slightly to our surprise she knew quite a bit about coenzyme Q10 (a.k.a. ubiquinone), a vital antioxidant that occurs naturally in every cell. Its key functions in the skin are protection, repair and regeneration. As we age, however, the levels decrease so it helps to add it topically.

This Power 60+ trio contains 100% skin-identical Q10 with argan oil, rich in fatty acids.  NIVEA promise skin will look more radiant and by helping the production of collagen, it helps soften fine lines and wrinkles, leaving skin plumper, smoother and more supple, with a more even tone. We’re impressed – not least by the accessible prices. And we think you will be too.

Three products in this Nivea Q10 Power 60+ range (click on product names to find them online):

Replenishing Day Cream SPF15, currently on special offer at £7..49 for 50ml (usual price £14.99)

Replenishing Night Cream, currently on special offer at £7.49 for 50ml (usual price £14.99)

Multi-Action Pampering Oil, currently £12.65 for 30ml (usually £20.99)

Prize Draws