So ingenious!  

We’re longstanding devotees of Max Factor mascaras – honestly, why pay more, for a mascara? As if further proof were needed, Max Factor Masterpiece 2 in 1 Lash Wow Mascara demonstrates definitively the creativity of their R&D department.

Via an incredibly clever mechanism, the brush morphs to deliver different effects. If you want length and definition, simply use the brush straight from the tube: it’s long, it’s straight, and it allows you to sweep it through the lashes, lifting as you go.

But if volume’s your thing, this baby works for that, too. Simply twist the brush, and it shape-shifts, becoming shorter and stubbier and altogether more suitable for volumising.

Ophthalmologist-tested, long-lasting, smudge-proof, non-clumping – we’ve found it delivers on ALL those ambitious promises, too. (And it’s vegan, with it.)

Veritably, a magic wand – and a fraction of the cost of ‘designer’ mascaras.

£12.99 – buy here

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