We’ve written about this sustainable British beauty brand before – gosh, can it be four years ago that we raved about their Colour Balms…? (Read our review, here.)

Since then, FRUU have become really quite widely available, at John Lewis and Sephora, as well as Holland & Barrett. 

Well, we made FRUU’s acquaintance again at the recent Natural & Organic Products Expo, and found a new fave: these little, handbag-friendly tubes of nourishing goodness – for lips and any other dry spot. (We are to be found massaging a teensy dab into cuticles, whenever kept waiting for an appointment, or on the bus.

One of FRUU’s great virtues is that they take ‘wonky fruits and all-natural ingredients’ to make their products, which include some lovely shower bars and hand creams. But Almighty Balm is our new FRUU love. It’s available in Orange, Grapefruit, Avocado and – our favourite – softly citrusy Bergamot, as well as a collaboration with our friends at Arthouse Unlimited (that one is lime- and mint-flavoured, and of course in a great cause).

Made of aluminium, the darling tube is recyclable.

And a little goes such a long way. Not just FRUU – it’s positively FRUU-gal!

£5.49 for 12ml – buy here

Prize Draws