If you like to switch eyeshadow colours regularly, this is going to be a little bit life-changing. It’s a slightly rough-surface sponge inside a twist-off lidded container which almost miraculously removes eyeshadow, blusher or bronzer from your brush without you needing to clean the bristles.

You sweep the brush back and forth a few times to remove the colour –and then you can switch to a new shade without the previous powder-textured product ‘muddying’ the colour.  Not for wet products – you’ll still need to wash those (and anyway, we recommend that weekly, for hygiene) – but with dry textures, you can become a veritable chameleon, thanks to this.

W7 Shade & Swap/£4.95 at w7cosmetics.co.uk