Looking for ramped-up, amped-up treatment of dry and rough skin? You got it. This was one of our ‘finds’ in the call-me-an-osteopath-please swag-bag we walked out with after the Cosmetic Executive Women Product Demo Evening, back in February – and it’s proved worth every back-twinge: a rich body treatment (ignore the ‘serum’ name, it’s much more moisturising than that), which nevertheless sinks in super-fast. Blink of an eye, honestly, so you can slather-and-go.

Dry and irritated skin is instantly soothed – and beyond that, this is a real beauty ‘steal’. Not a natural one: the key ingredients are petrolatum, dimethicone/silicone and glycerine. But plumpifying, moisturising and deeply pleasant to use.

Vaseline Intensive Care Healing Serum Advanced Relief/£7.99 for 200 ml at www.superdrug.com