Never ignore a ‘red alert’ from your skin – itchiness, redness, tingling and soreness are all signs that you need to examine your skincare ritual and eliminate any troublemakers. Women sometimes ignore strong reactions, mistaking them for proof that something’s happening – we all want our ‘miracle’ creams, but don’t be fooled: look in particular at products you’ve recently introduced into your regime, and discontinue to see if things improve.