What’s the question most commonly posed to www.beautybible.com?  How to tackle tired and puffy eyes.  So this is our new favourite fast fix. Patch technology swings in and out of beauty fashion – but these are a total ‘hit’, becoming instant bestsellers at the new M&S Your Beauty concept (currently being rolled out across the UK).

Maybe they’re not like anything you’ve ever used before:  apply the sticky side to the under-eye zone, wait 10 minutes (hoping the postman doesn’t call meanwhile), peel off – and well, were we surprised…  Skin looks somehow de-puffed while lines are ‘plumped-up’, all at once.

At Beauty Bible we’re always more interested in whether something works than why – but if you like ‘the science bit’, Skyn Iceland tell us it’s down to hydrolysed elastin, a ‘Biospheric complex’ (of pure Icelandic glacial waters, arctic berries and pure oxygen), together with hexapeptide to reduce lines and wrinkles, ginkgo to tackle puffiness and dark circles, and CoQ-10, a powerful antioxidant.

The gels come in sachets that are ideal for travelling.  We tried them after a late night and were bushy-tailed and – yes, definitely brighter-eyed, next morning…

UK readers find Skyn Iceland Hydro Cool Firming Eye Gels at www.marksandspencer.com/£25 for eight pairs - buy here US readers find them at www.skinstore.com/$30 - buy here