Not quite sure where the name's coming from on this, but liking the product itself, that's for sure. Light but instantly moisture-infusing, we've noted that fine lines and wrinkles really are diminished in a flash - thanks to the skin-plumping action of Shiseido Ultimate Eye Power Infusing Concentrate. (This seems to be particularly obvious under concealer/make-up.)

Longer-term, we'll be packing this off to our Beauty Bible testers to see if it really does unpack their under-eye baggage, but we've certainly also observed improvements with dark circles, and a distinctly 'smoothed' look to skin.

It's gentle enough for sensitive eyes like ours, leaving the eye zone satiny and refreshed-looking. But beware: there's something about the red packaging that seems to make it stand out on the shelf - and you may find your tired-eyed partner's got his/her eye on it, too.

Don't say you weren't warned.

Shiseido Ultimune Eye Power Infusing Concentrate at www.lookfantastic.com/£48 for 15ml