It's sort of impossible not to have a bit of a girl-crush on Rosie Huntington-Whiteley. And it's certainly impossible not to have a girl-crush on her debut line of makeup. It's mid-priced but the textures rival products that are way more expensive, we're finding - and the rose gold packaging (um, echoes of Charlotte Tilbury ) feels luxe. (NB At time of writing, you also get a free rose gold cosmetic bag, worth £16, with any two make-up items.)

She's not the type for scare-the-horses colours, of course, so most shades are pretty universally flattering - and deliver a sort of dewy radiance which has come to be Rosie H-W's signature 'look'.

Our picks? Check out the fantastic Cream Blush (English Rose and Camisole are very wearable), and a rather brilliant Gel Eyeliner pencil, which is way easier to use than a brush variety. The super-soft Lipstick comes in 12 great shades which span a pretty (and not washed-out Nude Mink) through to deep red Super Model Kiss. The shiny Lip Glossy chubby lip pencils, meanwhile, are fool-proof enough to use in the dark.

We've a hunch this range will grow - but it's off to a truly great start.

Rosie for Autograph make-up/£12.50-18 at www.marksandspencer.com