Hyaluronic acid is everywhere. Well, not quite everywhere (though we wouldn’t mind bathing in it). But this super-charged skin-quenching ingredient can now be enjoyed in moisturisers, cream-gels, face masks, facial mists, and (innovatively) now in the form of a hyaluronic acid-powered foam. First time we’ve seen that.

The lightweight formulation of this foam – which pumps out of a nozzle – makes it suitable even for use on sensitive skin near the eyes. (We’ve tried it, and can confirm that.) And in this formula, the hyaluronic acid sits alongside ceramides, marine and botanic antioxidants and vitamin B5.

Previse was founded by someone called Sean Patrick Harrington, who says: ‘For as long as I can remember I’ve battled my skin.’ Think: eczema. Think: sunburn. Think: acne, which got worse and worse. So – encouraged by his grandmother – Sean embarked on the journey of launching Previse: a dermatologist brand which is hand-crafted, made in small batches, and is based on plants, for a holistic approach to skincare. It’s all fragrance-free, too. 

An American skincare name – now landed here at Harvey Nichols – we recommend you check out the Previse website (here) because there are some really interesting blog posts (we were particularly interested in those about ground level ozone, and ‘Why Anti-Pollution Skincare is Anti-Ageing Skincare’, which happens to chime with what we know).

A skincare name we think you’ll be hearing more of.

£46 for 50 ml - buy here

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