One Fitzroy is a much talked-about building, in beauty circles. FYI, it’s the new HQ of Estée Lauder, with all their myriad brands under one ultra-modern, luxuriously-appointed roof. (Make that roof terrace.) Half the people we talk to seem to want to work there, actually, making it a smart move in terms of employee recruitment and morale. It’s also the location – on the ground floor – for the very first Smashbox Beauty Studio, which sets out to recreate the vibe in a photographic studio (which is where the brand had its roots), and is a go-to destination for anyone looking for a great makeover.

There’s a wide range of services, with most mini-makeovers taking 15 minutes or less. (So: anyone working in London’s West End can easily fit this into a lunch hour, have time to grab a healthy snack from The Detox Kitchen next door, AND be back at their