Nobody could deny that the beauty world is changing, with its increasing emphasis on diversity, recycling, pollution, refills and more.

But L’Occitane could be excused a little smugness, here. Because they’ve been thinking about these things for a l-o-n-g time, as this little movie shows. (Having met founder Olivier Baussan ourselves on several occasions, we can tell you: he’s a greenie from way back. From the start, customers were invited to bring empties back for refilling, and he has always worked with local artisans committed to a sustainable future.

Starring ‘Queen of Thrift’ Bay Garnett, Surfers Against Sewage (SAS) ambassador Jon Paul, Jay Jay (above – women’s empowerment activist) and biodiversity enthusiast Evon, L’Occitane’s film highlights L’Occitane’s six commitments: supporting producers, reducing waste, reducing waste, respecting biodiversity, caring for sight and celebrating craftsmanship.

Watch it below. And with its yellow theme, think of this short film as a ray of sunshine in your afternoon.

(PS The film was made by our clever friends at Bespoke Banter/The Feel Goof Fellowship)

Prize Draws