You’ve probably heard of micellar waters – which feature clever molecules that attract dirt, a little like those magical e-cloths do, when you’re doing housework. Well, this is a new way of delivering that cleansing power: through a wonderfully gentle yet supremely effective gel. Squirt onto a cotton pad and smooth over skin – and then have an ‘eeewwww’ moment when you look at the cotton; the cooling, almost ‘bubbly’ gel will have done the trick amazingly efficiently.

If you really want to, follow with a muslin cloth or flannel soaked in water – but really, the gel will have done the cleansing trick, leaving skin clean but not uncomfortably squeaky – meaning it’s fine for even the touchiest skins.

La Roche-Posay Make-Up Remover Micellar Water Gel/£12 for 195 ml at www.feelunique.com