Summer might not seem a logical time to fall head-over-heels (or maybe lip-over-heels) for a new long-lasting liquid lipstick, but this is too good not to flag up. (And besides, as you'll see from our Instagram, we love a strong lip with a tanned face.) Now, we're pretty sure that as a Beauty Bible reader you'll want to steer clear of the pitch black Illamasqua Lip Lure option (it's called Nebulus in case you have a goth daughter or goddaughter who might fancy it), but trust us: there are some stunning shades in this range, all of which are comfy on the lip and go the distance.

Rose, for instance, is a lovely flattering - well, rose. Dusk takes the rosiness deeper, while Jo's rather fond of Jus: a deep wine colour. There are nine shades in all, from a flaming coral/red to the aforementioned black.

And although the sponge applicator makes for a great velvety finish, should you choose, you can also dab it on and blend for a really enduring stain – actually great for summer because it doesn't 'slide' off your lips when the temperature warms up.

Which we are reliably informed it will do again, at some point.

Illamasqua Lip Lure/£19.50 at www.illamasqua.com

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