Could your brows win you a prize...?
So darned clever, this! Makes us excited to be living in the 21st Century!
Basically, brow kings Benefit have collaborated with Meitu, Inc. (the world's leading app developer) to create a 'brow try-on' section in their MakeupPlus app – an option that is currently exclusive in the UK. (NB Meitu's apps are used by more than 450 million monthly active users a month, worldwide – which makes our brains slightly hurt to think of...)
Benefit are also offering exclusive beauty content for the app – including brow tutorials and an interview with our make-up artist chum Lisa Potter-Dixon.
Essentially, via a selfie, it lets you 'try on' different brow shapes to see if they'll suit you – and then should you choose, you can click to buy the looks.
And to kick off this collaboration, you're invited to download the App – find it at iTunes App Store or Google Play – and upload a photo of yourself to Instagram wearing one of the four brow styles (Natural, Bold & Angular, Feathered and Straight). Then just hashtag #MakeupPlusXBenefit and you could be in with a chance to win Benefit's brow collection.
As Cilla might have said, at the very least 'It's a lorra, lorra fun...'
