Gimme Brow has always been our go-to for an instant brow makeover. One brush-thru with the little wand, depositing the micro-est of micro-fibres with each sweep, et voilà! Definite brow ker-pow.

We're always slightly anxious whenever a brand announces that something is 'new and improved' – and so this reformulation by Benefit caused some trepidation among the Gimme Brow addicts in the Beauty Bible offices. Actually, we needn't have fretted for a mo. 

It's as easy and goof-proof to apply as ever. Still resists water – so that you don't have to worry about your brows dripping half-way down your face, in one of the endless rainstorms we're (so not) enjoying. 94% of users reported that their brows looked visibly thicker – and we're definitely among them.

But the biggest improvement of all is the shade range: although for now it's available in the three original shades, 1, 3 and 5 (sort of blonde, medium and dark), from June 2018 there will be no less than EIGHT shades, spanning 1 Cool Light Blonde through to 6 Warm Brown (and with some useful half-tones in-between). 

Bolder and better than ever, is our verdict.

£20.50 - buy here

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