Just when we think Benefit can’t make us smile any wider… they go and open a crazily fun pop-up in Selfridges Oxford Street.

Benemart is open from today – the perfect place to start your Christmas shopping (yes, we know it’s August, but let’s face it: you’re going to buy some Benefit anyway, so why not do stock up now on premium, limited edition gift sets for brows, pores, cheeks, lashes etc.)

You can find Benemart from today for one week only in the Beauty Hall at Selfridges London, before moving (yes, really!) to the store’s famed Food Hall for one month. Good news for Northerners, meanwhile: Benemart will be coming to Selfridges Trafford Centre in Manchester on the 28th October 2024. Mark the date in your diary, Mancunians!

There are loads of special, exclusive creations with a grocery vibe – cans of ‘Peas, Love & Pores’, ‘Soup’d Up Beauty’, ‘BADGAL Energy Beauty Booster’ energy drinks, an ‘Extra Glam infused’ keepsake olive oil tin, reusable ‘Lookin’ Crisp’ packet makeup bags… Food meets make-up – and we love the results!

The packaging is fantastic, of course. The idea is off-the-scale inventive. And frankly, if you’re slightly feeling marooned in the August doldrums, you’ll definitely be in the pink – in every way – after a shopping spree (even the ‘window’ kind), in Benemart.

We’ll be the ones with the loaded trolleys…

Visit selfridges.com for store opening times

Prize Draws