We have long been impressed by PRAI’s targeted neck treatments – not least because we ran a special Beauty Bible trial for the skincare brand, in 2019, and all 30 testers gave fantastic feedback on the range. (Read some of their comments, notably on the PRAI Ageless Throat & Decolletage Night Cream, here.) They have, in short, become the ‘Neck X-perts.’

Now there’s a new addition to the line-up – and we’re loving it ourselves. The sheer pleasure factor and the ‘slip’ of this rich-but-not-greasy oil makes us WANT to use this night and morning (by day, under an SPF, of course). It can be ‘cocktailed’ with an existing neck cream, but also works as a ‘do-it-all’ oil, with the aim of firming neck and décolletage, via active ingredients that include collagen-supporting Gatulene Intense, coconut fruit extract (for hydration) and their signature PRAI root extract, for softness and suppleness.

We’re interested to hear that PRAI will be setting up permanent in-store Neck Bars at M&S (their leading stockist), to measure skin quality on neck and décolletage, as well as complimentary neck yoga and neck-cials (that’s a new one for us!), by a fully trained team. The first of these Neck Bars can be found at M&S Leeds White Rose.

Jo’s been using PRAI Beauty Ageless Throat & Neck Oil for two weeks on her neck and chest and results are most definitely visible. It’s not all-natural, but it is all-oil – no fillers, waxes or water – which is partly why it’s just so smooth to apply.

It comes in a small bottle, but a little goes a long way (and we’ll be first in line for a bigger size – this is a keeper!) And we’re also very keen to try the new Ageless Throat & Decolletage Ionic Microcurrent Device/£50, which looks super-easy to use (and knowing just how effective facial gadgets can be).

We hope to report back, but have a hunch: coming from PRAI, it’ll be another of the neck’s best things…

PRAI Beauty Ageless Throat & Neck Oil/£19.99 for 15ml – buy here

PRAI Beauty Ageless Throat & Décolletage Cream/£26.99 for 50ml – buy here

PRAI Beauty Ageless Throat & Decolletage Ionic Microcurrent Device/£49.99 – buy here

Prize Draws