Cue drumroll, cue trumpets! Because this icon of the beauty world just celebrated its 30th birthday, and we never tire of bringing this multi-Beauty Bible Award-winning hand cream to your attention – especially when there’s some extra news to share.

We know so many people who are all but addicted to L'OCCITANE Shea Butter Hand Cream– so rich, so nourishing, with a fab scent that we could unquestionably identify blindfold. A cornerstone of L’OCCITANE’s success, it retains its bestseller status year after year, and a product only does that if it truly works. When our hands are feeling papery, one slather of this fixes the problem. Just like that. It’s largely down to the lashings – literally lashings, at 20% of the formula – of the key ingredient, which is sourced via the brand’s award-winning sustainable and fairtrade project in Burkina Fasso, where they work hand-in-hand with women producers to support their education and offer a steady and improved income, via the shea butter production.

Aside from the birthday announcement, there’s some Shea Butter Hand Cream packaging news which makes it notable: the so-useful, handbag-friendly 30ml size (above) is now packaged in something called ‘Greenleaf mono plastic’, making the tube and cap fully recyclable via normal household recycling services, and – according to L’OCCITANE – ‘saving 5.6 tonnes of plastic and 28.6 tonnes of carbon, annually’.

So, happy birthday, L’OCCITANE Shea Butter Hand Cream. We’ve gotta hand it to you: you’re looking pretty darned good, for 30.

£22 for 150ml – buy here

£9 for 30ml – buy here

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