EXI Invisiwear Liquid Foundation

If this foundation cost three times as much, we still wouldn't think that was a rip-off. But the fact it comes in at £12.50 is pretty mind-blowing. The coverage is superb: not heavy-looking, but heavy-duty.

The range was formulated specially with Asian, Middle Eastern and Far Eastern skins in mind; Bliss Magazine agreed that it’s ‘super for olive and Asian skintones’ – and they’re absolutely right, while at the same time offering great options for paler skins, whether you’re pink- or yellow-toned.

It might seem risky buying foundation from a website without trying it first, but in fact the pigments colour-adjust and each shade covers quite a spectrum. (The foundation features light-diffusing pigments, too, for a very flattering finish.)

We discovered this at an open day for BeautyMart, the ‘cult’ website which showcases all sorts of fab finds sleuthed out from around the world by former Vogue Beauty Editor Anna-Marie Solowij, and Millie Kendall OBE (whose 7 Secrets of Wellbeing you can read here) – the ‘Indiana Joneses’ of the beauty world.

Nice work, Team BeautyMart.

EXI Invisiwear Liquid Foundation/£12.50 for 30ml buy now