‘Boost’. Whose skin doesn’t need that? Almost no woman we know, living in a too-much-to-do-in-too-little-time world. Designed to ‘jumpstart’ skin, Superstart Skin Renewal Booster is essentially a serum designed to ‘fortify skin’s natural ability to repair and renew’. What we’ve observed is that actually, it energises skin, quenching it with moisture and delivering radiance. (We’re definitely with the 86% of women who tried this who observed  amore radiant complexion.)

You might like to know it’s already picked up a couple of awards in the US. But one feature we really, really like has nothing to do with performance and everything to do with delivery. On the back of the pump action pack there’s a ‘switch’ which controls whether the nozzle will dispense product or not – so it won’t ever leak in your spongebag.

And when you’ve got a gazillion things on your plate, it’s nice to have at least one less thing to worry about.

Elizabeth Arden Superstart Skin Renewal Booster/£40.50 for 30 ml at www.johnlewis.com