Crème de la Mer The Moisturizing Soft Cream

If there had ever been a question in our minds about whether Crème de la Mer is worthy of its cult status, that's been answered by our Anti-Ageing Beauty Bible trials, down the years. According to our testers, the legendary cream really does help turn back the clock, diminishing lines and wrinkles.  As one tester put it after her three-month trial, 'Can I give it 11 marks out of 10?  The difference is unbelievable:  skin much plumper and "rested", softer and more alive, sank in quickly and I felt a slight tightening and toning effect;  definitely has anti-ageing benefits and lots of friends have commented on how well my skin is looking - bring it on!'

The one downside of the original cream for some women, though, is the application technique:  it has to be 'pressed' into skin, and takes a little work.  So we predict this new formulation - gorgeously easy-to-apply, super-soft, almost weightless (yet still rich and luscious and with the same 'Miracle broth' sea-derived wonder ingredient, among others) - will prove a game-changer, and attract a whole new raft of no-fuss, no-muss devotees.  (To wit:  the Crème de la Mer team sent this to celebrity make-up artists, who have been raving how it sinks into skin.)

Us?  We're a soft touch for anything that feels this good.

UK readers find Crème de la Mer The Moisturizing Soft Cream at www.selfridges.com/£100 for 30 ml - buy here

US readers find it at www.cremedelamer.com/$150 for 1 oz - buy here