You may have heard on the jungle drums that Charlotte Tilbury all but swept the boards at last week’s Cosmetic Executive Women Awards. This was probably too recent a launch to be entered, but we wouldn’t at all be surprised to see it get its own ‘gong’, in 2017: a divine-to-use eye cream that makes this beauty task a sheer pleasure, and (as you’d expect) ensures that make-up glides on like a dream, afterwards.

Cooling and refreshing from the moment of application, it features skin-caring ingredients for longer term benefits: firming and tightening winter daphne stem cells extract, time-released retinol molecules, strengtheningand soothing red algae extract and more.

It’s nourishing without puffing up eyes, and with ever-such-a-slight-shimmer, instantly adds a touch of radiance. Want to turbo-charge its effects? Follow Charlotte’s ‘Tilbury Tap Pro-Collagen Facial’ technique, below.

Bottom line (and pardon our French): an eye cream to convert even those who normally can’t be a***d with them.

Charlotte Tilbury Magic Eye Rescue/£40 for 15 ml at www.johnlewis.com

And that how-to...

1. Apply the Magic Eye Rescue to your ring finger and gently dot under the eyes on top of the cheekbones.

2. Next, gently tap above the eyes across the brow bones. Repeat the tapping in a circular movement around the eyes to help reduce puffiness.

3. Continue to tap gently under the eyes and across the tops of the cheekbones for a few seconds to allow the cream to work its magic and stimulate the blood cells for an instantly anti-ageing, wide-eyed, youthful effect.