Sann, we're told, translates as 'true, real and genuine', in Swedish – so, as you'd expect, this is a natural beauty brand, and one that just debuted with some very intriguing solid lip serums.

Love the feel of a serum on your lips? But want the protection and/or tint of a balm? Here you go, beauty-hound.

So comfy. So pretty. So easy to apply (the smooth tip swivels up, when you need more). There's a clear Nourish + Care serum balm (white packaging), and three fab Nourish + Tints: Morning Dew (a suits-everyone nude), copper-peach Sunset, and our favourite, deep wine-toned Wild.

Founder Yulia Tertilova-Kristell says, of the lip serum: 'I wanted to create a holy grail lip product that really provides a lasting hydration( without needing to be re-applied constantly), which feels and looks amazing and would become a staple in your everyday life. Hope you love it!'. Well, Beauty Bible sure does, Yulia!

£24 each – buy here

PS SANN have partnered with a CAMFED, to help marginalised girls in sub-Saharan Africa to reach their full potential through education – a nice extra. For every product sold, they fund a day equivalent cost of school fees, books, sanitary protection, as tailored by need – everything a girl may need, to go to school for one day.

Prize Draws