Happy Birthday, PRAI Ageless Throat & Decolletage Crème! 10 years, and counting – and newly available in a special super-sized edition, along with a special gua sha stone with which to smooth and stimulate your neck zone and décolletage.

Now, we happen to know this stuff works. How can we be so confident? Because over and above the Beauty Bible Awards which have seen this luscious cream win in the neck treatment category several times, we compiled a Special Report for PRAI, a couple of years back – and received testimonials about PRAI Ageless Throat & Decolletage Crème from testers that included the following…

• ‘This rich crème felt like giving my skin a drink of water. From the first application I noticed a difference in the feel of my skin; after just a few days there was a visible difference as well.'

• ‘I had never bothered with these type of products before. But after seven days my double chin was not so noticeable. I don't have crêpiness or many lines - even though my throat is old! – But longer term, my neck is definitely smoother and the appearance of neck and décolletage improved.'

• ‘I had rather prided myself on my “quite smooth for my age” neck, until a selfie cruelly alerted me to the crêpiness I'd not noticed before. Now, it definitely doesn’t look so much like an elephant's wrinkly bits. I had some odd vertical lines just below my neck and these have softened too.'

• ‘After seven days I could see an improvement in the crêpiness of my décolletage and softening of the lines and wrinkles on my neck. I was starting to see a noticeable improvement in hydration levels on my neck and décolletage area. They looked less 'parched' first thing in the morning. At cut off, the vertical lines on my décolletage – a major annoyance to me - are significantly softened and less visible in this relatively sort period of time.  The halo lines on my neck are less prominent and there is less sagging under the chin. The overall effect is that the treated area looks younger and smoother.'

Our one additional comment? One of the reasons that we get stupendous results like this is because testers USE the products diligently, in order to fill in their progress on their forms. In real life, we know that neck creams (like eye creams) tend to be reached for intermittently, rather than religiously – and you can’t expect results anything like those we feature above, if that’s the case.

Even better? Make sure to use that free gua sha stone, which we’re pretty confident will turbo-charge the results from using the cream.

It’s the neck’s best thing.

£42 for 118ml (with gua sha stone) – buy here

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