TBH, we didn’t know we could get this excited about a cheek palette. But ICONIC London Get Cheeky is a work of make-up genius.

Inside the shiny mirrored compact (it’s a great mirror) are four ‘pans’ of colour, each with an ombré effect and a textured finish So, each time you swirl your brush in this palette, you can pick up a different, customised blend of colours, to dust onto cheeks.

There are cool-toned pinks (right), ranging from pale to deeper. Ditto, warm-toned pinks and corals. In the bronzer pans (luminous finish, rather than shiny), these range from a light glow to properly tan. The powders are sheer but buildable – nothing scary, at first sweep, but you can add more as desired. Utterly seamlessly…

It'll probably only really come into its own in the UK when spring arrives – but Jo was lucky enough to put this through its paces on an actual sun-drenched vacation, and fell hook, line and sinker. (Note: she never puts her face in the sun, and so relies on tanning drops and bronzer to match her face to her limbs, which are allowed to pick up some colour, albeit very gradually.) Jo’s also using it (probably against the rules) as a toning eyeshadow, with the help of the more coffee-ish shades, but over all, it’s been brilliant for keeping the glow going.

Best of all? For a palette this versatile, this high quality, £29 isn’t even that cheeky, price-wise.

£29 – buy here

Prize Draws