Gosh, dental floss really needed a makeover, didn’t it? Been too boring for t-o-o- -o long. So, working on our principle that an attractive, fun, pleasurable-to-use product invites diligent use – in this case, the formerly tedious task of flossing our teeth – we invite you to discover Cocofloss, which is a bit of a revolution in terms of flossing. (When Cult Beauty stocks a product like this, calling it a ‘Luxmodity’, you know there’s been a bit of a revolution.)

It was created by dentist Dr. Chrstyle Cu, who, with her sister Cat, set out to elevate dental floss with more sustainable ingredients, refillable cases and properly recyclable cartons (they’re made of brown card).

Cocofloss, how do we love thee? Let us count the ways. First of all, there’s Cocofloss’s candy-coloured livery. Miss Manners would almost certainly object, but it’s ALMOST pretty enough to whip out at a dinner party…

Secondly, the texture: made of 500+ soft, textured threads for each length of floss, it works just as well as ‘gliding’ floss, we’re finding, thanks to the light coating of vegan wax; the floss also compresses, to slide between tightly-packed teeth.

Thirdly, oh, heavens – the scent! And you can choose your fragrances/flavours/whatever they are, which are derived from naturally aromatic oils: Delicious Mint, Fresh Coconut, Pure Strawberry or Cara Cara Orange (or a set that has all four, perhaps?)

Definitely luxe, as that Cult Beauty description suggests (single flosses are priced £8.40, or £30 for the four-flavour set). But as we referenced recently, with the sheer impossibility of getting an NHS dental appointment, any D-I-Y action we can take to boost the health of our mouth is worth every penny, frankly.

As Dr. Cu puts it, this is ‘motivational’ floss. And that’s definitely a welcome first, in our book.

£30 for four – buy here

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