From an iconic French dermo-cosmetic skincare brand that truly deserves its reputation for formulating products that sooth and repair dry sensitive skin, this thick cream should have a place in all our bathrooms for first aid and emergencies.

Here are just some of the times the non-sticky formula could help the whole family: babies, children and adults.

• Patches of dryness on face and body

• Very dry hands

• After waxing/hair removal

• Sun burn

• Scarring

• Very dry hands

• Peri-oral irritation (red, sore, flaky skin around the mouth)

• Cuts, grazes

• Nappy rash

Beauty editors swear by it when they have a flare up (often after product overload, we find). Others find it fantastic for eczema (Sarah has the odd patch of discoid eczema on her tummy, triggered by cold and then central heating/hot water bottles). Avène explains that it forms a moisturising film over the skin, protecting it like a dressing.

Cicalfate+ Restore is a new biotechnological ingredient that works with the antibacterial zinc/copper complex to support the skin microbiome. The signature Avène Thermal Spring Water leaves skin calm, supple and soft; it’s always said to help skin become less sensitive.

Great product then, and fantastically good value, too.

£8.75 for 40ml - buy here

Prize Draws