We predict that the very biggest beauty trend for 2022 will be refillable beauty. And this new brand, Above & Beyond, is well ahead of the curve, here.

Take one pleasingly curvaceous, domed metal lip balm holder. Fill it with a luscious, lip-caring blend in a range of 'flavours'. And, um, refill it again. And again. (Your initial £25 investment includes your first three refills, as it happens.)

We LOVE how Above & Beyond describe the packaging. 'Your case is made of aluminium so it can handle being battered around in your bag and chewed by your dog. Once you're done with it (AKA dead), your next of kin can recycle it. Or keep it as a family heirloom.'

That might just win 'best marketing copy of 2021', actually, but it perhaps shouldn't surprise us because the founders of Above & Beyond include Will King, the man who brought the world the innovative shaving oil brand, King of Shaves, and is about as industry-disruptive as it's possible to get.

The formula, meanwhile, features sunflower, coconut and olive oils, rice bran and carnauba waxes and shea butter, an ingredient list which is already your clue as to how comforting this feels on the lips. And we know flavour matters a LOT with lip balm, so here's your choice: Comforting Coconut (our preference), Sweet Vanilla, Tropical Mango and Mixed Berry. As for the packaging? Choose from Earth Metal, Desert Gold, Autumn Blossom, or Volcanic Pink.

Lots of personalised permutations for your 'family heirloom', then...

£25 (to include three refills) – buy here (and enjoy the online game, while you're in the area!)

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