This isn't new. And we’re blowing our own trumpet here – along with several trumpets for Gill Sinclair at Victoria Health who encouraged us to launch our very own lip product, a few years ago.

Since then, the Beauty Bible Lip Balm has been slicked onto thousands and thousands of happy lips.

It’s chunky. It’s so super-smooth and soft. It really veils skin in super-comfy moisture and emollients, with its blend of oils – sesame seed, borage, macadamia nut, wheatgerm, avocado, grapeseed, together with aloe vera, beeswax and vitamins C and E.

It’s the best treatment we know for repairing dryness and chapping –  but most importantly, for protecting lips to ensure that never happens.

Which is why as the heating goes on and the winds start to whip, we’ve just stocked up ourselves again – and are slipping the Beauty Bible Lip Balm in every one of our pockets and handbags, to ensure we're never caught without it.

It remains our absolute, 100%, hand-on-heart favourite lip balm ever. As in: EVER.

It's that simple.

Beauty Bible Lip Balm/£6 at victoriahealth.com