Be a 'mascara swinger': trade in your old one
Nothing ventured, nothing gained, we'd say - and if you're finding your current mascara a bit 'meh', here's a chance to explore something different. It's slightly amusing to us right now how a good chunk of the press releases landing on our desks right now allude to the forthcoming Fifty Shades of Grey movie, but the creators of the CODE VLM mascara would like us to become 'mascara swingers' - and give theirs a whirl. Basically, at some designated BeautyMART locations (see list below), you rock up with your existing mascara and can trade it in completely free for a new one.
CODE VLM sets out to fulfil all our mascara desires: created by frustrated beauty-hounds Kirsti Shuba and Sarah Cross (who couldn't find the mascara of their fantasies), it's a one-stop product that offers length, separation, curl and thickness, with no clumping, flaking or smudging. It also contains lash-conditioning vitamins and oils and is normally £20, but you can make up your own mind - for free - by taking along your current lash product to one of these #MascaraSwingers dates....
Leeds 12th Feb Harvey Nichols from 11.30 a.m. to 1.30 p.m.
London 13th Feb BeautyMart/Topshop Oxford Circus from 11.00 a.m. – 1.00 p.m.
London 13th Feb BeautyMart / Topshop Westfield, White City from 2 – 4 p.m.
Liverpool 14th Feb Harvey Nichols from 11.30 a.m. to 1.30 p.m.
We'd love to know how you get on. (And can we just say: this is the last time you'll see Fifty Shades of Grey mentioned on this site...? Though we can't pretend we're not intrigued to see what Sam Taylor-Wood's done with a book whose grammar was so bad, Jo threw it across the bedroom, and returned to Edith Wharton...)