Exciting news from two trusted and much-loved fixtures in the beauty world: CEW UK, our leading industry organisation (Jo was Chair for four years), and John Bell & Croyden, London’s luxury pharmacy which, in 2023, will celebrate an amazing 225 years as London’s leading destination store for consumers who love beauty, wellbeing and health products.

So it’s both thrilling and fitting that these two icons have teamed up to announce The John Bell & Croyden Anniversary Award. This exciting initiative will invite young and innovative independent brands to submit applications for this new Award. Applications will be open to entries from 1st January 2023 on CEW UK website, and close on 14th February.

The media partner for this new Award is Country & Town House, one of our favourite ‘glossies’. Founder and Editorial Director Lucy Cleland says: ‘John Bell & Croyden is hands-down the best destination for discovering innovative new brands as well as trusted old favourites. Browsing their shelves is an education in itself. I'm so proud to be working with them on their quest to find the stars of the future.’

As Sallie Berkerey, Managing Director of CEW UK, says: ‘We are passionate about retail in all its guises, and John Bell & Croyden's support for their stocked brands is second to none.’

The Award winner will be offered:

· Listing at John Bell & Croyden 


· Marketing package worth £25k 


· A session with a luxury brand development consultant 


· Launch feature in Country and Town House Magazine 


· Top featured brand/products at the 2023 JB&C Press Showcase 


· Free entry into the annual CEW Beauty Awards 


· Feature on CEW news and social media channels 


· Complimentary membership to CEW UK for one year 


Here at Beauty Bible we have always known the importance of encouraging young, often very small brands – that’s why we have never charged a fee to enter our Beauty Bible Awards. So we’re doffing our chapeaux to CEW UK and John Bell & Croyden, whose General Manager Alexander Johnston says: ‘I cannot wait to see each and every entry. This collaboration will allow us to continue to be leaders in the beauty retail industry.’

The entry requirements for The John Bell & Croyden Anniversay Award are all here, and entries opened on 1st January 2023.

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